If you bring forth what is within you,
What you have will save you.
If you do not bring it forth,
What you do not have within you will kill you.
~ Saying 70 from the Gnostic Gospel of St. Thomas
According to many industry sources up to 100,000 people join a Multi-Level Marketing company each day around the world. Other sources report that the average amount of time spent in any MLM company by any individual is 90 days before moving on to another. That's it, 90 days - three months!
How could anyone expect to realize all the promises of time and financial freedom so commonly made in only 3 months? Something is wrong here.
Success in any MLM depends on effort and persistence but let's be candid, no one can be successful without a group of people working together. MLM is indeed a relationship business and the wild success promised us cannot be built alone.
To go anywhere worthwhile in any MLM, that group of people, your downline, must have a similar motivation and a similar vision. Similar but not necessarily identical.
But why are so many failing? Why do so many join, quit, join again, quit again . . . Just what are they looking for? Do they know what they are looking for?
While you are coaching and training them just who is whispering a contrary message in their ears?
Why do so many join with such hope and excitement only to slink away so soon, yet eager to put their money down on another number, dependent on another turn of the wheel?
What is it within them that moves them to join only to then fail to bring forth whatever else is in them and necessary to win, thus ensuring the death of their dream?
I have been in Network Marketing since 2003. My experience has known some success and my share of failure! Over that time I have spoken to hundreds of people who trusted me enough to tell me their stories and from those tales I have pieced together what I believe are the beginnings of the answers to many of the questions raised above.
My book has a long and strange title and I joke about that in it. But I believe it is a sincere examination of the forces pressing down on each of us and responsible for so much failure, whether in MLM or not.
Anyone's MLM downline is populated with people who come from the population at large, so the forces working on us all must be working on the people you speak to every day – the people you wish to recruit or introduce your product to, the people who make up you downline, and who just may be thinking those 90 days are up!
Aren't you curious to know what is influencing their thinking and their decisions?
Forewarned is forearmed.
YOUR success depends on it!
Culture, Politics, Entertainment & Irresponsibility in Network Marketing – Why Recruiting & Keeping Your Downline Populated Keep Getting Harder
by A. J. Lauria